Terms of Service
Last updated: October 10, 2026
Please read these Terms carefully before using StoreTalk, including the StoreTalk Business mobile app.
1. Agreement to these Terms
These Terms of Service ("Terms") are a binding agreement between you ("you" or "Business") and StoreTalk LLC ("StoreTalk", "we", "our", or "us"), a New Jersey limited liability company and the operator of StoreTalk in the United States (the "Service"). By creating an account or using the Service you agree to these Terms. If you use StoreTalk on behalf of an organisation, you confirm you have authority to bind it.
2. The Service
StoreTalk is a software-as-a-service platform that lets businesses talk to their customers on WhatsApp and website chat: shared inbox, message templates and campaigns, chatbot flows, AI staff, lead pipeline and related tools. It is available through the web dashboard and the StoreTalk Business mobile app. The WhatsApp features use Meta's WhatsApp Business Platform and require you to connect your own WhatsApp Business Account.
3. Your account
• You must give accurate information and keep it up to date
• You are responsible for your credentials and for all activity under your account. Tell us immediately about any unauthorised access.
• You must be at least 18 and legally able to operate a business
• One account per business. Team members are added within your plan.
4. Acceptable use and messaging compliance
You agree to use StoreTalk only for lawful business communication. You must not:
• Send spam, or message anyone who has not given the consent the law and WhatsApp's policies require
• Send content that violates the WhatsApp Business Policy, WhatsApp Business Messaging Policy or Commerce Policy
• Promote illegal products, or gambling, adult content, cannabis or regulated financial products without proper authorisation
• Impersonate another person or business
• Collect or scrape phone numbers without consent
• Reverse engineer, interfere with or overload the Service
You are solely responsible for obtaining and keeping records of consent and for complying with all laws that apply to your messages, including the Telephone Consumer Protection Act (TCPA), CAN-SPAM, state telemarketing and privacy laws, and honouring opt-outs (such as STOP).
Health and sensitive data: StoreTalk is not designed for protected health information (PHI) under HIPAA, payment card numbers, or government ID numbers. Do not send or store them through the Service. We do not sign business associate agreements unless we agree otherwise in writing.
Violating Meta's policies may lead Meta to restrict or ban your WhatsApp Business Account. We are not responsible for actions Meta takes against your account.
5. AI features
Some features generate replies or transcripts using artificial intelligence. AI output can be inaccurate, incomplete or inappropriate. You are responsible for configuring AI features, supervising them, and reviewing results where it matters. Do not rely on AI output for legal, medical, financial or safety advice. You are responsible for any disclosures to your customers that the law requires when they interact with AI.
6. Subscriptions and billing
6.1 Plans and prices
StoreTalk is offered on monthly subscription plans shown on our Pricing page. Prices are in US dollars unless stated otherwise and exclude applicable taxes. We may change prices with at least 30 days' notice to existing subscribers, effective at your next renewal.
6.2 Free trial
New accounts receive a 14-day free trial. No credit card is required to start. When the trial ends you will need to subscribe to a paid plan to keep using paid features.
6.3 Renewal and payment
Paid subscriptions renew automatically each billing period until cancelled. You authorise us and our payment processors to charge your payment method. You can cancel at any time in your account settings; cancellation takes effect at the end of the current billing period.
6.4 Usage beyond plan limits
Usage beyond your plan's included limits, where applicable, is billed at the rates published on the Pricing page and invoiced at the end of the billing cycle. WhatsApp message fees charged by Meta are separate and passed through at cost unless we tell you otherwise.
6.5 Refunds
Monthly subscriptions and usage charges are non-refundable. For annual plans, you may request a pro-rated refund within 30 days of the annual payment. After 30 days no refunds are issued for annual plans. Nothing in this section limits any right you have under law.
7. Suspension and termination
We may suspend or terminate your account, with notice where practical, if you breach these Terms, your messaging causes high complaint or opt-out rates, Meta restricts your WhatsApp Business Account, payment is more than 7 days overdue, or we reasonably believe continued service poses a legal or security risk. You may close your account at any time. On termination your right to use the Service ends, and we handle your data as described in our Privacy Policy.
8. WhatsApp and Meta compliance
By using the Service you agree to comply with Meta's WhatsApp Business Policy, Commerce Policy, WhatsApp Business Solution Terms and Meta Platform Terms, and with the laws that apply to your messaging. We process data from the WhatsApp Business Platform only as permitted by Meta's terms and only to provide the Service to you. You are solely responsible for the content of your messages and for recipient consent.
9. Your data
You keep ownership of your data, including your contacts, messages, templates and flow configurations. You give us a limited licence to host, process and transmit it to provide and support the Service. We may use aggregated, de-identified data about use of the Service to operate and improve it. How we handle personal information is described in our Privacy Policy, which forms part of these Terms.
10. Intellectual property
StoreTalk and its software, design and content belong to StoreTalk and its licensors. We grant you a limited, non-exclusive, non-transferable licence to use the Service for your internal business purposes during your subscription. If you send us feedback, we may use it without obligation to you.
11. Disclaimers
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE". TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE, OR THAT AI OUTPUT WILL BE ACCURATE. THE SERVICE DEPENDS ON THIRD-PARTY PLATFORMS SUCH AS META, WHICH WE DO NOT CONTROL.
12. Limitation of liability
TO THE FULLEST EXTENT PERMITTED BY LAW, STORETALK WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA OR GOODWILL, ARISING FROM THE SERVICE. OUR TOTAL LIABILITY FOR ANY CLAIM RELATING TO THE SERVICE WILL NOT EXCEED THE AMOUNT YOU PAID US IN THE 3 MONTHS BEFORE THE CLAIM AROSE. WE ARE NOT LIABLE FOR ACTIONS META TAKES BECAUSE OF YOUR MESSAGING PRACTICES. Some jurisdictions do not allow certain limitations, so some of these may not apply to you.
13. Indemnification
You will defend and indemnify StoreTalk and its affiliates and personnel against claims, damages and costs (including reasonable legal fees) arising from your content, your messaging practices or lack of recipient consent, your breach of these Terms, or your violation of law.
14. Governing law and disputes
These Terms are governed by the laws of the State of New Jersey, without regard to conflict-of-law rules. Before filing a claim, each party will try to resolve the dispute informally by written notice to the other for at least 30 days. Any dispute not resolved informally will be brought exclusively in the state or federal courts located in New Jersey, and each party consents to their jurisdiction.
15. Changes to these Terms
We may update these Terms. We will email you about material changes at least 14 days before they take effect. If you keep using the Service after the effective date, you accept the updated Terms.
16. Mobile app terms
These terms apply when you download the StoreTalk Business app from the Apple App Store.
• The app is free to download. StoreTalk subscriptions are not sold inside the app; plans are managed on our website. Features included in your plan are available in the app while your subscription is active.
• We grant you a limited, non-transferable licence to use the app on Apple-branded devices that you own or control, as permitted by the Usage Rules in Apple's Media Services Terms and Conditions.
• These Terms are between you and StoreTalk only, not Apple. StoreTalk, not Apple, is solely responsible for the app and its content.
• Apple has no obligation to provide maintenance or support for the app.
• If the app fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price (if any). To the maximum extent permitted by law, Apple has no other warranty obligation for the app.
• StoreTalk, not Apple, is responsible for addressing claims relating to the app or your use of it, including product liability, legal or regulatory compliance, and consumer protection or privacy claims.
• If a third party claims the app infringes their intellectual property rights, StoreTalk, not Apple, is responsible for investigating, defending, settling and discharging the claim.
• You confirm you are not located in a country subject to a US Government embargo or designated a "terrorist supporting" country, and are not on any US Government list of prohibited or restricted parties.
• You must comply with applicable third-party terms, such as your mobile carrier's data terms.
• Apple and its subsidiaries are third-party beneficiaries of these Terms and, once you accept them, may enforce them against you.
17. General
These Terms and our Privacy Policy are the entire agreement between you and StoreTalk about the Service. If a provision is unenforceable, the rest remains in effect. You may not assign these Terms without our consent; we may assign them in a merger, acquisition or sale of our business. We may give you notices by email or in the Service.
18. Contact
StoreTalk LLC, a New Jersey limited liability company
A Citymapia product
Email: hello@storetalk.app